Game
BROWN DUST 2
NEOWIZ
IP CONTENTS& MERCHANDISING
We turn the value of contentinto products fans want to own,collect, and live with.
We discover game, webtoon, animation, and character IP with a focus on Korea,Japan, and Taiwan, and secure the licenses.
By analyzing each IP’s world and its fans’ preferences, we plan product lines,design, sampling, and approvals, and run the full process through production,quality control, sales, and distribution.
We don't just make goods.We build businessesaround IP.
We connect every stepfrom idea to marketthrough an optimized process.
IP SOURCING
We discover game, webtoon, animation, and character IP with merchandising potential in domestic and global markets, then secure the necessary licenses.
ANALYSIS
We analyze each title’s world, characters, core fan base, and purchasing behavior to define the right merchandising direction.
MERCHANDISING
Considering both collecting and everyday use, as well as target price points, we develop a complete product lineup rather than isolated items.
DESIGN & SAMPLE
We design products and packaging, produce samples, and manage review and approval with the IP holder.
PRODUCTION & QC
We manufacture to approved standards and inspect printing, finishing, assembly, quantities, and packaging.
SALES & DISTRIBUTION
We bring products to fans and markets through pre-orders, promotions, our own channels, and domestic and global distribution networks.
Content storiesbecome products.
We turn content storiesinto products fans can hold.
Products sold through our IP goods mall and V-Square are planned, designed,and produced by DOBUDDY. From acrylic, random and trading collectibles, paper,metal, and fabric to lifestyle — we design the product range, price points,and sales model that fit each IP, and support pop-up operations.
IP GOODS PORTFOLIO
GAME
Game
DJMAX
NEOWIZ
Game
LAST ORIGIN
VALOFE
Game
MAPLESTORY
NEXON
Game
NEEDY GIRL OVERDOSE
Good Smile Arts Shanghai
WEBTOON / ANIMATION / CHARACTER
Webtoon
THIS MARRIAGE IS BOUND TO FAIL ANYWAY
DCC ENT.
Animation
SAKAMOTO DAYS
SHUEISHA · TMS ENTERTAINMENT
Animation
PRIPARA
DONGWOO E&A
Animation
AIKATSU! × PRIPARA
DONGWOO E&A
Animation
OJAMAJO DOREMI
TOEI ANIMATION
SALES &DISTRIBUTIONNETWORK
DOBUDDY operates pre-orders, limited releases, online sales,and pop-up stores through our own sales channels and specialistdistribution partners in Korea, Japan, and Taiwan.
V-Square DOBUDDY IP Store
DOBUDDY IP store & pop-up operations
Official online sales in Korea
Pre-orders, limited releases, and official online sales through our own channels
AmiAmi
Japan distribution partner
animate
Japan retail channel
Melonbooks
Japan retail channel
Pop-up stores and event sales
Pop-up stores and event sales in Korea, Japan, and Taiwan
(Next step)